Yes, thats right, Levi Strauss. The one and only, amazing jeans designer Levi Strauss. The Levi's you see in Lakeside and wear on that special date. The magnificent designer by day theorist by night Levi Strauss.
Strauss argued that a structured of narratives was a dependent on BINARY OPPOSITES.
A conflict between two qualities or terms.
e.g. Avatar - Navi's World (Save the World) vs. Human World (Destroy the World)
The binary opposites can form the basis of the narratives. E.g. Good vs. Bad, Male vs. Female, Young vs. Old. These examples can be seen in the Channel Four Teen T.V Programme 'Skins'.
For Example
Gender
Narrative can be organized through binary opposites of gender stereotypes
*In regards to our music videos gender stereotypes can be seen when a male or female talks about a relationship going wrong towards the opposite*
Gender Stereotypes: Masculine
Professional
Strong
Competitive
Aggressive
Ruthless
Gender Stereotypes: Feminine
Rational
Ambitious
Emotional
Co-Operative
Sensitive
Supportive
Binary Opposites
Constructions of gender roles in narrative lead to series of binary opposites.
Dominant
Male
White
Middle Class (Bourgeoisie)
Middle Aged
Heterosexual
Able-Bodied
Subordinate
Female
Ethnic Groups
Working Class (Proletariat)
Young/Old
Homosexual/Bisexual
Disabled
Hahahaha. Tricked you. Their are two Levi Strauss and this one is in fact the Levi Strauss with the first name Claude and the designer is simply Levi Strauss founder of Levi Strauss & Co. So in the exam please make sure you make reference to the right one. DO NOT say that Claude Levi Strauss was a designer by day and theorist by night because that is not true. And Levi Strauss designer is not a theorist.
Levi Strauss - Designer - Founder of Levi Strauss & Co
Claude Levi-Strauss - Theorist of Narrative
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