In order to assess the effectiveness of my Magazine Advert and Digi Pack I have decided to compare them to the original versions of 4Flavas example. In doing so, I am going to discuss the similarities and changes between my products and 4FLAVA's Product
Digi-Pak.
This was a challenging task as I have never created a Digi-Pak before but due to the fact that I had the right resources and examples I was able to create my own. My
Digi-Pak was created using a combination of the following programmes, PhotoShop, Paint and Microsoft PowerPoint. I used used Photoshop and Paint to edit the pictures and PowerPoint was used as the basis of the Digi-Pak where text was edited, images formatted etc.
Front Cover
Due to the fact that 4FLAVA is an Unsigned Band it was difficult finding a CD or Digi-Pak Cover. However, the image above gave me an idea towards my Digi-Pak. When looking at this image I then decided to create a Front Cover that featured the band as well as th name of the artists and song.
Below is a picture of my Digi-Pak Cover (LEFT) and to the (RIGHT) is the an image of 4FLAVA which I developed my ideas from.
Looking at both images, I have been able to capture the group through images and text. Other similarities include the font. In fact I chose this font prior to looking at the original image. I GUESS GREAT MINDS THINK ALIKE. . When looking closely at my front cover I have added a glow effect over the band. In doing so it helps draw attention to the band. In turn the original band uses a shadow effect and ensures that the shadow is at a certain distance between each image. In addition, they have also used a pink glow effect around each band member. I have added a glow effect around the text.
Unlike the original image of 4FLAVA, I have also been able to capture the name of the single. In doing so it allows the audience to recognize the name of the song.
ADJACENT SIDES
Again I have captured the band members for the adjacent sides of the Digi-Pak. As you can see I have dedicated one side per band member. In doing so it allows audiences to see each band member. Each member is captured in a different pose with different props. The members have also quoted a personal message. I got this idea from the Destinys Child Survivor Album Cover.
I decided to develop my ideas using the example given. I chose to keep the white background. This was achieved on location whereby I positioned the members in front of a white curtain and told them to stand on a white sheet. Props were added (guitar and stool) were added to suit the genre of music and make the members more sassy. The double feature(double image) of each member was added when using PowerPoint. I copy and pasted the image onto the main existing image and then softened the edges of both images in order to make them blend in with each other. The double feature also creates a shadow effect. This was accomplished using the Formatting Toolbar. Prior to this images where edited on Photo Shop.
Back Cover
The back cover is also known as the track list. This was my own idea and was not developed from any other examples. Due to the fact that all Digi-Paks or CD Covers have track lists it was important that I did the same. Creating the track list was simple. I Edited my chosen picture in PhotoShop. Once again for consistency purposes I have used an image of the band in a different pose. On PowerPoint I softened the edges so that the list of the tracks could be seen clearly. Although I only created a music video for the first song on the track list (Untouchable) I have added additional tracks to the list. This includes three different versions remix, acoustic and instrumental. For a finishing touch I have also added a bar code to maintain a professional feel.
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