Thursday, 25 February 2010

Rihanna - Rude Boy

Today whilst in the editing room me Shaunica and Becky were watching Rihanna's new video Rude Boy. As official music video directors and producers we gave ourselves the opportunity to critic her work. Where do I start it was simply a video we could even make. The video director simply used a green screen for the main back drop for the video making it very bright, colorful Jamaican style.If we were doing this we would have put the green screen into the drama studio and got the art students to create a back drop. Alternatively we could have asked Pui-San to use her 'Finger-Tip-Making-Trick-Pro-PhotoShop-Imagination to create something on PhotoShop that we lated edit or re-arrange on the images.

Now that is just one part covered he costume and make up did suit the back drop (or should I say clashed with the back drop) but not her. Well maybe that what she wanted to create. Well who knows, after her track Disturbia anything could happen. But I didnt she would have taken it literally. After CB attacked her she has kind of gone 'LOOP THE LOOP' maybe that should be her next song.

The transitions used seem to be 'Fast/Slow Reverse, Mirror, Cross Dissolve and N-Square' now if she didn't get these transitions from IMovie, where did she get them from. As for the video effects she selected Editing in the options pane, clicked on Video Effects and then selected Adjust Colours (trust me I'm an expert at this I've been doing it for 2 years and know it better than the TEACHERS). When it came to choosing the colours she went Disturbia again and selected ALL. I don't even know how to do that. Get Her!!!!

Similar to our own projects where we have to use inspiration and influences in our video, Rihanna has kind of done the same thing with her 'Zebra Scene'. Its got Lady Gaga written all over it.

Considering I cant dance cos' I have to left feet I give her a thumbs up for the shaky hip moves she uses - which was taken from Shakira's - Hips Dont Lie. But who can blame her, Shakira can even she shake her hips better than Beyonce check out the video they done together called Beautiful Liar (Beyonce hasn't got a clue)

Now think about this carefully. She has just spent a fair few $$$ on this video all because of the video effects and transitions and all she had to do is come to a little town called Dagenham, visit Robert Clack School and ask on the the media students to help her out. I am sure we would have don't it for a few BOB. And if she wanted a Digi-Pak and Magazine Advert I'm sure we could have done a deal.But Pui-San comes with her own rates.

Well I'll let you judge it for youself. I present to you the video Robert Clack Media students could have saved Rihanna lots of KERCHING ....

Rihanna - Rude Boi

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