Brief

This year as part of my Media Coursework I will produce a video promo. The promo will be for a music video and must last for up to five minutes. In addition to the music video I would also:

• Create a website homepage for the band or artist
• Create a cover for the videos release on DVD
• Create a magazine ad for the DVD

In order to create this music video several aspects need to be considered. This includes:

• What is the purpose of the video
  - Helps the lyrics make sense
  - Moves story along
  - Relates to life
  - Promotes and advertise both the artist, director, location and much more
• How can the video be judged to be successful?
  - Money/Profits
  - Fans
  - Critics/Press/Media
  - Sale
• What factors should be taken into consideration when planning a video?
  - Time
  - Budget
  - Money
  - Fan Base
  - Expanding band base
• Can a pop be considered to be a genre?
  There are two sides to every story, the same way there is two sides to this question. The first part of the question states that a pop IS NOT considered as a genre. This is due to the fact that pop can relate to or mean popular music. In this case popular music considers all the different genres (Indie, Rock, Classical, R 'n' B, Pop and many more) of music. In other words popular music can be seen as well known or recognised music for its audience or fans. On the other hand, Pop IS considered as a genre because it is a style or type of music that audiences as well as fans enjoy to listen to. There are several elements/attributes that form a pop song.